The primary goal was to create awareness among millennials about the importance of estate planning and guide them towards taking action by creating a will.
We started by brainstorming a creative concept that would resonate with millennials. The concept revolved around addressing their concerns about the future, making it relatable, and emphasising the ease of creating a will. Central to this concept was a poignant poem that encapsulated the message.
In the pre-production phase, we carefully curated a relatable cast and scouted the locations to embody the concept. The poetic script was meticulously crafted, aligning with the concept and setting the emotional tone for the on-location shoot.
Scouted and managed location details
Handpicked relatable and diverse individuals
Crafted a poetic script to engage the audience effectively.
Utilised high-quality equipment and a skilled production team
The Collaborators
Project Lead
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Videographer
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Copy Writer
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What the client said...
Stacey has been fantastic from the moment we first discussed her working on her social media. She has gone over and above always. Nothing has ever been too much hassle at any hour of the day. I would highly recommend 100%.