Little Kingdom Entertainment

Magical Moments Made Easy

The Challenge

Business was good and Aimee was looking to do a push and expand to take the business to the next level. If she could increase the bookings, that would bring in more revenue and she could employ more staff to do the parties, meaning she could take a step back from that side of the business and concentrate working on the business, not in it.   Initial discussions revealed that her website needed a facelift, and her operational processes were manual and time-consuming.


Discovery and Strategy

Upon my recommendation, Aimee and I met to discuss her business goals over coffee. It became evident that her aspirations to expand and eventually step back from daily operations required a holistic approach.

Proposed Solutions

1. Rebranding

To address the outdated website, we proposed a rebranding initiative to enhance the business's visual identity and online presence.

2. Communication Strategy

We worked together to develop a comprehensive communication strategy, including a CRM implementation, email templates, and a referral scheme. This aimed to streamline interactions with clients and boost customer engagement.

3. Efficiency Enhancement

We conducted a review and implemented automation where possible. This included automating quote generation, booking, and invoicing processes.

4. Marketing to Database

We devised a plan to leverage Aimee's existing client database, transforming it into a valuable asset through targeted marketing campaigns, newsletters, and personalised communications.

Unexpected Turn

During our collaboration, Aimee received the joyful news of her pregnancy. This unexpected development highlighted the importance of streamlining operations for her upcoming maternity leave.

Implementation

Over the course of the project, we successfully:

  • Executed a rebranding campaign to give the business a fresh look.
  • Implemented a CRM system to streamline client interactions and automate administrative tasks.
  • Developed and executed a communication strategy, including email and newsletter templates.
  • Created a referral scheme to encourage client recommendations.
  • Designed marketing materials, including posters, as part of an overall marketing strategy.


The Result

  1. Operational Efficiency: Automation reduced the time spent on manual processes, enabling Aimee to focus on core business activities.
  2. Improved Marketing: Targeted campaigns and newsletters increased client engagement and repeat business.
  3. Successful Rebranding: The new brand identity enhanced the business's credibility and professionalism.
  4. Maternity Leave Preparedness: Aimee was able to seamlessly manage the business during her maternity leave, thanks to the streamlined operations.


The Collaborators

Stacey Wragg

Project Lead

Project Management, Graphic Design, CRM

John Cooper

Web Developer

Web Design, Web Development 

What the client said...

"I would highly recommend 100%"

Stacey has been fantastic from the moment we first discussed her working on her social media. She has gone over and above always. Nothing has ever been too much hassle at any hour of the day. I would highly recommend 100%.

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