Cotswold Wills
Because tomorrow doesn't always come
The Challenge
The primary goal was to create awareness among millennials about the importance of estate planning and guide them towards taking action by creating a will.
Our Approach
We started by brainstorming a creative concept that would resonate with millennials. The concept revolved around addressing their concerns about the future, making it relatable, and emphasising the ease of creating a will. Central to this concept was a poignant poem that encapsulated the message.
Pre-production
In the pre-production phase, we carefully curated a relatable cast and scouted the locations to embody the concept. The poetic script was meticulously crafted, aligning with the concept and setting the emotional tone for the on-location shoot.
Location Scouting
Scouted and managed location details
Casting
Handpicked relatable and diverse individuals
Scriptwriting
Crafted a poetic script to engage the audience effectively.
Technical Setup
Utilised high-quality equipment and a skilled production team
Editing
We edited the footage to create a visually appealing and emotionally engaging video.
The Result
The Collaborators
Stacey Wragg
Project Lead
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Ben Robinson
Videographer
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Lindzi Mayann
Copy Writer
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What the client said...
"I would highly recommend 100%"
Stacey has been fantastic from the moment we first discussed her working on her social media. She has gone over and above always. Nothing has ever been too much hassle at any hour of the day. I would highly recommend 100%.
Related Projects
Case Study 1
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